For work, I’m signed up for a lot of email about marketing. A lot. There are days that I just go through my inbox and if the name on the from line isn’t someone I know personally, it gets deleted.
I wish I’d done that today.
Marketers are, of course, always telling you how EASY and AMAZING and AMAZINGLY EASY their methods are. I know it’s hype. I generally don’t get sucked in since I read everything with a cynical eye. If I know it’s hype, I shouldn’t get pissed off either, right?
What am I railing about?
A friend of ours […] is launching a new book on Amazon Kindle and he’s going to do it live and let you see how he promotes it, gives it away and eventually sells it! The funny thing is, he doesn’t have a title or a topic yet……
His goal is 10,000 downloads and 500 real sales within the first
The email goes on to say how you, yes you have the opportunity to witness the entire thing live and, of course, get your own spectacular marketing ideas from this guy’s launch.
I know it’s going to be a marketing book rather than a real book (how bitter did that make me sound?). I know it will contain hackneyed ideas viewed at through what I am sure is a new and exciting lens (how jaded did that make me sound?).
No time frame is given in the email and I did not to click through for any more information.
So, this guys wants to sell 15,000 books, but he doesn’t know what he’s going to write about? Eh, writing ain’t hard, why would he have to think about it? Or polish it? Or edit? Or…
What am doing, thinking that writing is work that requires some skill?
I’m sure if he vomits on the page, it’ll be great.